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Monday, December 8, 2014

24 Splash Stores in the UAE

Splash is an exclusive chain of fashion stores widely spread across the Middle East and Indian subcontinent. This line of high street fashion deals in various in-house brands including: Zync, Nexus, Retro, Scarlet and Ms. Apart from this a range of other international brands are associated with it such as Bossini and Lee Cooper. Expanding further into the UAE network this brand Splash has added three new stores with yin-yang bar-code concept. With opening of these stores, Splash now boasts of 24 stores across the UAE. The three stores are distributed with a retail space of 5000 sq. feet in the famous IBN Batutta Mall, 18000 sq. feet in RAK and retail area of 110000 sq. feet in Al Ghurair City.

Splash’s Launching Ceremonies:

As far as the clientele is concerned, they cater to a niche clientele. Moreover, the store at the IBN Batutta Mall was inaugurated on 3rd September and was done by the Chairman of Landmark Group Mr. Micky Jagtiani. This store is expected to attract a more trend focused and a younger crowd. On 10th September, the store at Al Ghurair City was inaugurated jointly by Mr. Micky Jagtiani and Mr. Suliman Abdullah Al Ghurair, thereby, attracting a huge crowd for this much awaited launch. Last by not the least the RAK store was launched on 17th September.

At one of the launch ceremonies, the CEO of Splash Mr. Raza Beig said: “We always strive to achieve as much proximity to our clientele as possible. Splash not only aims at reaching out to larger audiences but also wants to deliver its customers a wider choice. Our collection has always attracted the locals and expatriates alike. This unique store-in-store format at IBN Batutta Mall is a testimony of our strife to continuously breathe innovation and novelty.”

So, now as far as branded shopping is concerned, there are three more new places in town.